Sales Upper Funnel Lead

Let's transform education in Latin America!
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We are a start-up that aims to transform Latin America through education. Our team is based in Peru, Colombia, Mexico, Argentina, Chile, Ecuador, and Bolivia, and works towards the same goal: to make everyone's professional dream possible.

We started operations in 2015, and since, we have raised more than US$ 20 million of VC in 3 investment rounds. We are supported by global and regional investors, such as Acumen Capital, Mountain Nazca, Salesforce Ventures, and Rethink Education, with whom we seek to scale our course catalog, develop new products, consolidate our regional brand, and expand to new markets.

Crehana is growing by leaps and bounds, and our goal of being the leading education platform in the region is what drives us. This is where you come to play: we are looking for a Sales Upper Funnel Lead to join our team and help us become the biggest EdTech in Latin America, transforming 700 million lives through education.

Your mission as a Sales Upper Funnel Lead will be leading the sales upper-funnel strategy. Responsible for establishing adequate KPIs related to challenging and achievable sales funnel targets. If you are looking for a professional challenge that tests your knowledge and skills every day, we have the role for you!

As Sales Upper Funnel Lead, you will be able to:

  • Upper Funnel Lead flow definition: Marketing-Sales Workflow
    definition with all the steps, from communication qualification and prequalification. 
  • Marketing Campaign suggestions: Suggest a new lead generation campaign allocating the budget to the correct source. Constantly sync with the Go To Market Lead to understand the market behavior. 
  • Marketing communications findings: Identify all the communication pains and analyze all the stage conversions to suggest new strategies to increase the sales performance. 
  • Average Deal Size lead increase: Increase the average deal size with a market communication strategy. Identify marketing gaps and analyze the paid media behavior. 
  • Analyze conversion needs: Provide the sales teams the correct lead quantity to achieve the inbound needs. Make bi-weekly working sessions with the marketing teams and a random sales rep to find insights and suggest new strategies. 
  • Weekly Funnel Review: Present to the C-Level Organization the funnel review with the findings and proposals. Need to constantly sync with the HOS’s, Mgrs, and Marketing team. 
  • Positive ROI short and mid-term plan: Work with the marketing team to control the P&L and ROI in order to increase the marketing budget YoY.

You should have:

  • Business Management, Economy, Industry Engineering or similar bachelor with 3 to 5 years of experience in marketing performance and sales funnel improvement. 
  • KPI’s interpretation experience with thorough data analysis. 
  • Adequate knowledge of KPIs and OKR interpretation. 
  • Lead generation knowledge identifying gaps and finding solutions. Facebook Ads, LinkedIn Ads, Google Ads certificates desirable. 
  • High knowledge of CRMs as Salesforce and Redshift. Data export knowledge as SQL or Visual Basic. 
  • High knowledge of MS Office and Google applications. Must know completely how to make scorecards, dashboards, and crosschecks. Also, visualization skills to make presentations and follow-ups. 
  • Solid communication skills spoken and written. 
  • Solid teamwork skills delivering energetic and motivating messages. 
  • Outstanding work experience with multitasking roles.
  • Advanced Spanish and English


We care about the well-being of our team, both personally and professionally. Therefore, we have a Wellness & Benefits Program that meets the diverse needs of each Crehaner. If you want to know more, make sure to check this link

You will be part of one of the online learning platforms with the greatest growth projection in Latin America and Spain. More than 4 million students around the world and more than 100 companies trust Crehana. We are part of Wayra, Startup Peru, Emerge Education, and Endeavor Global.

Equal Employment Opportunity Statement:

At Crehana, we don't just accept differences: we celebrate, support, and promote diversity as an important pillar of our culture. We pride ourselves on being a workplace with equal opportunities for everyone and anyone, regardless of religion, race, nationality, origin, gender, sexual orientation, gender identity, gender expression, age, or person with any type of disability. Our goal is to have a diverse team that represents what we seek to build: an inclusive, empowered, and educated Latin America.


We have decided to remain working remotely in all of our locations. Our number one priority is that our team and the people they care for are safe and well. 


Additional information

  • Remote status

    Fully remote

We usually respond within two weeks

Or, know someone who would be a perfect fit? Let them know!

Perks & Benefits

  • Equipo multicultural y remoto

    Trabaja con el mejor talento de LATAM, horarios flexibles y de manera remota.

  • Vivimos nuestro propósito

    Acceso premium al catálogo completo de Crehana, además de flexibilidad para participar en conferencias, meetups y/o otras actividades de crecimiento profesional.

  • Cuidamos tu salud mental y bienestar

    Sesiones de escucha activa con psicólog@s, así como acceso a clases online de cocina, functional, yoga, meditación, etc.

More than an EdTech

We are the fastest growing Peruvian start-up in the region and our purpose is to democratize education in Latin America.

We make everybody's professional dream possible through unique learning experiences and a passionate team whose purpose is to transform the lives of millions of students.

We are already more than 200 people in 7 different countries, but we're missing you!

Already working at Crehana?

Let’s recruit together and find your next colleague.


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